A lot of useful blogs and social media posts aim to help podcasters refine their writing skills around the composition of show notes for a podcast episode.
Most inform us that a minimum of 250 words helps place the episode on the radar of discoverability. But what about the description for the program, the podcast itself?
As our colleagues at Podcast Discovery recently shared, the first and perhaps most important bit of advice concerns what the listener sees first. In fact, while scrolling, or “discovering” podcasts, it is often the case that a listener only sees the first several words. With that in mind, the question is — why bother using that valuable real estate for a welcome message? Instead, get right to the nut of the matter, and tell people what your podcast does.
Which takes us to another error many show descriptions make: rather then informing a potential listener about the issues or problems or topics their podcast addresses, such descriptions only share non-specific adjectival terminology, such as the genre of the program, the likeability of the host or spectrum of unidentified future guests. Be specific. What problem or gap or specific issue does your program address for the listener?
Not only will more refined show notes and program descriptions help attract more listeners, such improvements will also enhance the likelihood that program and its episodes are listed in search engine results.
Henley Point 