What began as a hobby evolved into a print, digital and audio production service.
But it began with advocacy and government relations work (such work remains a key component of what we do). Quite often, such work requires understanding the context of an issue, crafting a narrative around the context, and communicating that story in a message to intended audiences. The goal is to make change, sometimes political, sometimes policy. But the communications matrix that underpins these efforts is ever-present: the message is only effective when the totality of its communications effort is understood, and therefore appreciated, and hopefully shared with others.
The transition was from one company with one particular focus, moving to the next, with a more refined and specific focus on building narrative and “personality” of the issue or organization, and to its ultimate conclusion as a production; this was the path of evolution for Henley Point.
Today, Henley Point is a content creation company that builds narrative and personality — and all those constituent pieces that contribute to it.
Henley Point is, in fact, in practical terms, the publishing arm of Henley Point Productions. Today, the Henley Point catalogue includes globally distributed nonfiction books in politics and government, comparative religion, technology, DIY, social media, reference, and content management. Another focus of Henley Point Productions embraces audio messaging and storytelling through the production of podcasts. And, tying everything together is the “promotional campaign” element of the production that is driven by a goal, such as raising awareness, educating, persuading, recruiting or electing.
Why the name “Henley Point”? In part, the name is a nod to our immediate community, which is located in The Beach district of Toronto. The name also conjures an image of a lookout at some water’s edge, a place to see the horizon more clearly, far and wide, and observe everything that’s going on. Again, from our windows’ vistas, we see far and wide over Lake Ontario – from our little corner of the world we call “Henley Point”.
And we seem to be at that juncture where the effort evolves again, from residing in the category of “hobby” and moving to the professional application of business development and management. This type of change can be good; at the very least, we can safely say that Henley Point is making waves. More to come in 2023.
Henley Point 