Explained! Gets a Pocketbook

Maximizing Content Promotion, Podcasting and Advocacy: The Explained! Pocketbook is Henley Point’s newest title by principal and author, Steven Christianson.

Published August 25, 2022, The Explained! Pocketbook extracts key elements from each of the three Explained! books, modifies that content, and assembles it in a new compact, portable and single publication.

Maximizing Content Promotion, Podcasting and Advocacy: The Explained! Pocketbook is a mass market paperback-sized book with about 350 pages. It’s a seamless tapestry on how each of the three independent books work together to form the elements of a production, and it shows how to take an idea, build a narrative, employ cutting-edge promotional and outreach techniques, build a customer and community base, and work with that base to mobilize positive efforts for social or political change.

Published by Steven

I currently run a Toronto-based government/public relations firm. I'm also a writer, podcaster, beacher, film buff, music connoisseur, football nut and cat fan. Welcome to StevenChristianson.CA. And check out the sister site dedicated to the official podcast, https://beforebehindandbetween.wordpress.com/.

Leave a comment